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Chris Rau, Dealing with the Media

Chris Rau: Dealing with the Media

a handbook for students, activists, community groups and anyone who can't afford a spin doctor

Experienced journalist Chris Rau found herself on the other side of the media fence after her sister Cornelia was wrongfully held in Baxter Detention Centre. Suddenly she was an interviewee, commentator and media strategist.

Dealing with the Media is essential reading for anyone who wants to transmit news or ideas to a wider audience, or has been thrust into the media spotlight. This practical guide offers easy-to-follow advice on how to deal with the media - both traditional and electronic.

With tips from a who's who of the Australian media including David Marr, Phillip Adams and TV's Tom Krause, this book is a valuable source of information for students, activists, community groups, businesses, and anyone who can't afford a spin doctor.

"Rau strips away our secrets to save all sides from grief and give the public a fresh, strong voice" - David Marr

"Learn how to tame the media monsters" - Phillip Adams

"A sharp, sane and practical guide to working with the press" - David Marr

Publication details

Title: Dealing with the Media
Subtitle: a handbook for students, activists, community groups and anyone who can't afford a spin doctor
ISBN: 978 174223 091 7
Author: Chris Rau
Genre: Media, Public Relationss
Format: Paperback
Publisher: UNSW Press
Publication date: August 2010
Pages: 240
Dimensions: 205 x 148mm x 18
Price: $34.95




1. The basics
Phillip Adams, ABC: Storytelling
Dr Neil James, Plain English Foundation: Clear writing
Alan Kennedy, Press Council: Cross-media advice
Mike Bowers, ABC/Talking Pictures: Visuals
Brian Toohey, Financial Review: Advice on how to approach journalists
Donald Alexander, Charles Sturt University: Public Relations

2. Print media
Mark Day, Columnnist: Print history and the dangers of spin
John Highfield, ex-ABC current affairs: Don't become a pest
David Marr, SMH: Print advice for newcomers
Gary Linnell, editor, The Daily Telegraph: Do's and don'ts for newcomers
Bob Osburn, Cumberland Newspapers: Dealing with community newspapers
Christopher Zinn, Choice magazine: Magazines as an alternative: what to do
Mike Osborne, Editor, AAP: How to approach wire services

3. Broadcast Media
Tom Krause, Sky News and former 9-Sunday EP: How to sell a TV story
Mark Colvin, Presenter, ABC PM Radio: How to deal with radio stories
Anita Jacoby, Zapruder's Other Films: Personalising a story for broadcast
Chris Warren: Ch7 Adelaide: More on pitching a TV news story

4. Special Skills

5. New media
Claire O'Rourke, Media, Arts and Entertainment Alliance: Ways with new media
Jack Smit, Project SafeCom: full-time activism and the new media
Ken Burgin, online marketing specialist and Sydney Community College: Facebook and business, Twitter and business

6. Tips for specific groups
John Highfield, activist and ex-ABC current affairs: Tips for community groups
George Newhouse, social justice lawyer: Community legal groups and the media
Michael Atherton, Professor of Music, University of Western Sydney: Musicians and how they can access the media
John MacDonald, sports editor, Fairfax Community Press: Amateur sport and how the media can help
Linda Briskman, Human Rights professor, Curtin University: Academics and th media: sociology
Paul Wilson, Criminologist, professor and chair of Criminology, Bond University: Do's and don'ts for the media on crime, and general issues
Robyn Williams, presenter, ABC Science Show: Science and the media
Peter Doherty, Professor of Microbiology, Melbourne University and 1996 Nobel Prize Winner: Scientists and journalism



Chris Rau, Dealing with the Media
a handbook for students, activists, community groups and anyone
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